Hello! I am Jawaher, a brand designer based in Bahrain.
My focus is on integrating brands into local environments through type design and typography. I have 9 years of experience working in advertising and branding agencies with clients across the Middle East, ranging from major telecommunication and real estate companies, to small businesses and start ups. You can check my resume on LinkedIn.
My current interest lies in expanding the idea of type harmony into branding, and designing bilingual identities with a considered approach. This idea started while studying type design at the University of Reading. I designed my typeface Layaan with the intention of creating a dialogue between the Arabic and Latin scripts without compromising authenticity and legibility.
When I am not thinking about branding or type, you can find me with a cup of tea planning my next trip. I enjoy exploring new places, meeting new people, and trying new cuisines.
If you are interested in my work, have suggestions for my next trip, or just want to say hello, feel free to send me a message through the contact page or by sending an email to hello[at]jawaheralali.com. I'd love to hear from you!