Slant identity

Slant is a project that started as a branding test for an interview, however I enjoyed the process and liked the results very much. As the client is an agency with divisions like branding, digital and interiors, I wanted to bring them out in a graphic form called the graphic evolution. The graphic evolution creates an element of surprise, and takes the Slant icon and creates a life of its own. It makes recognizable objects, or completely abstract mutations. It complements the logo, and showcases the icon’s hidden flexible nature. The possibilities are endless. 

The playful nature of the icon can be reproduced online by allowing the icon to follow the cursor movements and multiply on the intro page. As a result, the users create their own graphic evolution.
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