Takween was a name proposed for the first ICT co-working space in Bahrain that encourages young enterpeneurs to persue their dreams as well as collaborating with other start-ups in a nurturing environment. This identity was inspired by the idea of collaboartion and discussion, and so the word Takween in Arabic was created as a legible round icon.  For a supporting visual device, each Arabic letter of the word was given a “kleidoscopic” treatment to represent one of the values of Takween. These letter kleidoscopes were then turned to different patterns that add a colorful and inviting personality to the brand.

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